In 2009, when I developed the Four Step Marketing process, I had no idea that it would be so powerful. I knew that it was based on sound principles, but would it really allow a company to grow quickly? In May of 2010, I had my first opportunity to provide the “big picture” for a…Details
Confessions of a Marketing Agency CEO Should a business accept every customer who walks through the door? After all, aren’t businesses supposed to cater to their customers and make them raving fans? While this post might be a hair controversial, I firmly believe most businesses shouldn’t try to please everyone. In fact, most businesses should…Details
Disney World? A magical park? For the locals that live in and around Orlando, it’s really no big deal. In fact, most of us here aren’t really fond of the mouse at all. After all, we’ve been to Disney more times than we can count. My first trip to Disney was at age five, and I’m…Details
In today’s post, we’ll show a couple viral videos from Youtube. Youtube is a great marketing arsenal weapon for small businesses because of the wide audience it reaches. If you have an email account, then you know that people will send videos to you periodically.Details
Sometimes great ideas don’t work. As a marketer and consultant, I want to offer great ideas to my clients. Over the last five years, I’m happy to say that the majority of campaigns we’ve created have done very well. On average, we’ve seen most of our client’s revenues and business grow by around 25% per…Details
Change. In most cases, the only one who likes it is the one who causes it. As my marketing agency grows, change is required. It can be painful, but it is desperately needed for growing companies. Systems, Structure, and Accountability for my staff members is all part of this process. There will be technology changes,…Details
Sometimes life can be a little crazy! Late 2013 was no exception as our family felt like we were being tossed back and forth in some sort of Florida Tropical Storm. It started out in September with my oldest daughter Libby Grace. She’s repeating Kindergarten this year and has struggled immensely. Speech teachers, tutoring,…Details
It is sad, but true. Sometimes the Four Step Marketing process doesn’t work for my clients. Over the last few weeks, I’ve been thinking about the the clients which implemented Four Step Marketing into their businesses. I’ve seen some amazing success with some clients experiencing over 400% growth in just seven months. Others have seen about 100% – 300% growth. Unfortunately, we’ve also seen some flat liners. In today’s post I’ll share with you my though process of why all the marketing and changes didn’t work for these clients.Details
Remarketing with Google AdWords is an excellent way to keep reaching potential customers, even after they’ve visited and then left your website. Why do this? Because if you set up a remarketing campaign, you can continue to show prospects your ads as they search Google or visit other websites. It’s a powerful way to get visitors that didn’t buy from you back to your website to increase your chances of gaining a sale by “retargeting” them. (“Remarketing” is the term Google AdWords uses for “retargeting.”) In today’s post I’ll walk you through this process!Details
In today’s post, I wanted to create a sample video for the Four Step Marketing process. In this video, I explain to business owners why “marketing” isn’t just branding, but a complete approach to growing revenues. Remember, marketing must be measurable and accountable! Your business should be generating leads with the use of offers. You…Details
Every year I meet dozens of business owners looking for help with their marketing. Honestly, most of them don’t know where to begin. Social Media? SEO? Really, the options are endless. I typically start off by asking them four very important questions. One of these questions is pretty straight forward. What is the lifetime value…Details
At the end of July, my wife and I started one of the largest innovation projects we’ve ever attempted. It was slow! It was painful! I found myself working an extra 20-30 hours every week to manage this beast of a project. I missed my kids! Yes, I dare say that I was even grumpy…Details
Who’s Matt Law?
Hi Friends and thanks for dropping by! My name is Matt Law and I’m the CEO at LMS Internet Corporation and also the Founder of Four Step Marketing Consultants. This is my personal blog where I write about the Four Step Marketing Process that we use here at LMS Internet Corporation. In brief, I typically post about business innovation, generating leads, various marketing methods, and marketing automation. Sometimes I post about other things in my life, but I always tie this back into something to do with business or marketing.
This Blog is for Business Owners and Marketing Students!
If you’re looking to learn marketing, then you’ve come to the right place. There are hundreds of thousands of words written here by me personally about marketing. If you’re interested, you can subscribe to my blog and download our Four Step Marketing Video Series and Ebook. You’ll get instant access to all the resources and also be kept in the loop about my weekly posts. Just click on the BIG RED BUTTON to get started!
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Personal Musings from Matt’s Life