It took three months of planning, countless hours of research, and another forty hours to write, but our business plan was completed in June of 2012. I found out that writing a business plan takes a lot of work. However, over the last year I’ve learned something else… fleshing out the business plan is even harder.
Looking back over the year, we’ve made some great strides. New sites, cool systems, and techie technology were added to make LMS run very proficiently. I’m really pleased when I see how far we’ve come. Mistakes? Yes, we’ve made our fare share as well. Going through this process has taught me so much, but one thing really sticks out in my mind. Everything takes longer and is more difficult to accomplish than you originally plan it to be. It can be disheartening! It is really hard after all the planning to have staff members not work out, technical delays, and projects catch snags so that the entire plan is delayed.
It reminds me about Christopher Columbus who sailed across the globe in 1492. The journey was long, and after more than sixty days, his crew feared that Columbus was wrong because they hadn’t found land. In their fears, they considered a revolt so that they could turn back. However, they had already come too far. There was NO TURNING BACK. They were better off to take risk and keep going. It turned out that three days later they would discover the new world, simply by moving forward.
While I’m not discovering a new world, we are trying to push the envelope on what is possible with marketing. Anytime you step out on a new venture or try something new, there is an inherent risk you are forced to take. Like Columbus’s crew, many people want give up before they taste success. When things get tough and don’t go as planned, it is easy to retreat or want to turn back around. But the glory of success might just be a few days away. The first year of our business plan didn’t go exactly like I had hoped that it would. However, I still hold on to the believe that the greatest successes are coming.
Entrepreneurs take risks! That is our in our nature. We calculate a risk and go for it. From everything I’ve learned thus far, I firmly believe it is better to give 110% and forget returning to security, then to only slightly attempt something for fear that it might not work. We must find the courage to believe that there is something great that will happen in just a few days if we don’t give up.